FLOR DE CAÑA
STORIES WORTH SIPPING
A digital platform and original content built around the interests of Flor de Caña’s audience, using travel, culture, food and lifestyle as a way into the brand. We took an editorial approach to the stories and visuals, creating content that felt worth discovering while giving Flor de Caña a natural place in the experiences and conversations its audience already cared about.
MY ROLE
Creative Direction · Creative Concepting · Copywriting · Content Strategy
THE WORK
