COPA AIRLINES

For Panama’s first-ever World Cup appearance, Copa Airlines wanted to celebrate the moment in a way that matched its 14-year support of the national team. The campaign centered on “Sube La Marea,” an original song created with renowned Panamanian artists, including Rubén Blades, that quickly became a rallying anthem for the country. I developed the copy across the campaign collateral, helping carry the energy and idea of the song into the broader brand experience.