BECKTON DICKINSON

HAPPY HER, HAPPY YOU

A campaign for the PureWick™ System built around a simple emotional idea: when she feels better, so do the people around her. Designed to speak to different audiences and attitudes around urinary incontinence, the campaign gave PureWick a more positive, human voice across a 60-second TV spot, website and digital banners.

MY ROLE

Creative Concepting · Copywriting · Scriptwriting · Campaign Development

THE WORK

A smiling nurse sitting beside an elderly woman, both looking at a computer or tablet screen. The screen displays a website for a urinary incontinence system, featuring images of women, bold titles, and product information.

PureWick Website

Open magazine featuring articles about senior healthcare and a medical product, with photos of elderly women and healthcare professionals, on an orange background.

Digital Banners