BECKTON DICKINSON

CARE CONTINUUM

A campaign designed to show how BD Urology supports patients and clinicians across the full continuum of care, from admission and discharge to at-home care and staff training. The challenge was bringing a wide range of products, services and clinical information together in a way that felt clear, organized and easy to navigate.

MY ROLE

Creative Concepting · Copywriting · Information Architecture · Production

THE WORK

Infographic poster titled 'BD Urology' with sections on patient care, including images of healthcare professionals and patients in various medical settings, and tips for urology healthcare practices.
Nurse using stethoscope on a patient lying in a hospital bed, with medical monitors in the background.
Advertisement for BD medical products including Sensica Urine Output System and SureStep Male External Catheter Tray, with a QR code in an orange sector saying 'Learn More'.
A female healthcare professional with glasses and a stethoscope on her neck smiling and interacting with a young girl in a hospital bed with medical equipment around.
Product informational document about PureWick external catheter systems, including female and male external catheters and a urine collection system, with descriptions and icons for each product.
A promotional brochure for BD Urology Solutions featuring three products: SureStep male external catheter tray, SureStep intermittent catheter kit, and BBS Revolution bladder scanner. The brochure includes descriptions of each product, a QR code for more information, and branding with a blue BD logo.
A woman sitting in a wheelchair at home, looking at the camera, with a laptop on her lap, indoors with a window, a lamp, and a potted plant in the background, promoting post-discharge urinary management support.
Medical product catalog page showing PureWick system, intermittent catheters, male external catheters, Foley catheters, and Liberator Medical contact information.
A healthcare informational poster featuring sections on Clinical Nurse Managers and a Patient Care Program, with a QR code for more information, and a BD logo at the bottom left corner.