AMERICAN EXPRESS
ONE VOICE, TWO LANGUAGES, FOUR CARDS
A body of bilingual work for American Express International Dollar Card across four card segments, created to drive usage through email, social and OOH across Latin America. During and after COVID, when travel slowed dramatically, we used data-driven messaging to broaden the role of a card strongly associated with travel, encouraging everyday spend while maintaining one consistent voice across segments, markets and both English and Spanish.
MY ROLE
Creative Concepting · Bilingual Copywriting · Campaign Development · Resource Management
THE WORK
